PRESS RELEASE: NORTHSIDE TOY DRIVE ANNOUNCES CHRISTMAS TOYATHON SPONSORED BY FIRSTBANK SOUTHWEST
NORTHSIDE TOY DRIVE ANNOUNCES CHRISTMAS TOYATHON SPONSORED BY FIRSTBANK SOUTHWEST
Inaugural event to collect toys and funds for area children
AMARILLO, TX – Northside Toy Drive (NSTD) and FirstBank Southwest (FBSW) will host a Toyathon toy collection and fundraiser November 16-20, 2020, at the FBSW Wolflin Banking Center, located at 2401 S. Georgia. The event will run from 4 p.m. to 8 p.m., and will be live each night on the KFDA NewsChannel 10 news broadcast at 6 p.m.
“We know some families are having a tough time and the need for Christmas assistance is even greater in our community this year,” said Elton Bradley II, NSTD founder and president. “We are honored to have FirstBank Southwest and the community partnering with us to ensure we still spread Christmas joy to area children.”
Businesses and individuals are asked to safely deliver donations or unwrapped toys for children ages two to 12 to the drive through event. Supporters can also make a monetary donation by visiting www.northsidetoydrive.org/donate.
“We usually have a formal gala to celebrate Christmas and collect toys,” said Bradley. “Although we canceled our party, the purpose remains.”
When NSTD canceled the eighth annual Black Tie Affair last month due to COVID-19 restrictions, board members put their heads together to make sure Christmas wasn’t canceled for struggling families.
FBSW Executive Vice President/ Chief Consumer Officer Bowden Jones Jr. expressed appreciation for the bank’s commitment to the community. “I’m proud to work for a company that not only recognizes the importance of the work we are doing at Northside Toy Drive, but is also willing to support the cause in such a meaningful way,” said Jones, also a NSTD board member.
NSTD plans to distribute the toys to area children at its annual Toy Giveaway on Saturday, December 19, 2020.
ABOUT NORTHSIDE TOY DRIVE
Northside Toy Drive began in 2013 when a small group of givers gathered for a social hour and filled a small trailer with toys for Amarillo area children. The event has grown to one of Amarillo’s most popular formal events, and the giving spirit remains. In addition to spreading Christmas joy through toys, Northside Toy Drive, a 501(c)3 organization, also gives scholarships to high school seniors. For more information, visit www.northsidetoydrive.org or follow us on Facebook or Instagram.
ABOUT FIRSTBANK SOUTHWEST
FirstBank Southwest (FBSW) has nine banking center locations in Amarillo, Booker, Hereford, Pampa, and Perryton, Texas. It is the mission of FirstBank Southwest to be the preferred community bank in the greater Texas Panhandle by providing focused financial services for commercial customers and retail customers. For more than 100 years, FirstBank Southwest has met the needs of those working and living in The Panhandle. For more information, visit www.fbsw.com.
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CONTACTS:
Allison Roberts, Northside Toy Drive, 806.584.4733, northsidetoydrive@gmail.com
Rachel Smith, FirstBank Southwest, 806.354.5245, rachelsmith@fbsw.com